What is Digital Marketing?

Digital Marketing is the promotion of products or services using digital channels such as:

It helps businesses connect with customers online, where most people spend their time today.

Why is Digital Marketing better than Traditional Marketing?

Criteria	Digital Marketing	Traditional Marketing
Reach	Global (internet access)	Limited to local or national area
Cost	Low (social media ads, email, SEO)	High (TV, radio, print ads)
Targeting	Specific targeting (age, location, interest)	Broad audience, less control
Measurability	Real-time data (clicks, views, sales)	Hard to measure results clearly
Speed	Instant publishing	Time-consuming
Interaction	Two-way (comments, likes, shares)	One-way (no direct response)
Flexibility	Easy to edit, update anytime	Fixed once printed or broadcasted