Hi, I’m Vicky Shrestha — an SEO Beginner from Kathmandu.
I’m passionate about helping websites grow through clear content, smart keyword research, and proper on-page optimization.
I started my SEO journey because I enjoy understanding how search engines work and how small improvements can make a big difference in online visibility.
My focus is on simple, effective SEO practices that help businesses reach the right audience. I am continuously learning and improving my skills every day, and my goal is to support individuals and small businesses who want to build a strong online presence.
If you’re looking for someone who is motivated, detail-oriented, and eager to deliver results — I’d be happy to work with you.
What Is SEO?
SEO (Search Engine Optimization) is the practice of optimizing your website to increase its visibility when people search for information related to your business, products, or services on search engines.
When someone searches for something—like “best shoes for running” or “how to learn English”—Google shows a list of results. The websites that appear on the first page get the most clicks. SEO helps your website reach that position.
What is Digital Marketing?
Digital Marketing is the promotion of products or services using digital channels such as:
Websites
Social media (Facebook, Instagram, TikTok, etc.)
Search engines (Google, Bing)
Email marketing
Online ads (Google Ads, Facebook Ads)
Mobile apps and SMS
Creating content that satisfies user intent and aligns with Google’s ranking factors is like making a dish that’s delicious and Instagram-worthy — it needs to taste good (meet the reader’s needs) and look good to Google’s algorithms.
Search Intent (also called User Intent) refers to the purpose or goal behind a user’s query on a search engine. It answers the question:
“Why is the user searching for this keyword?”
In other words, it identifies what the searcher wants to achieve — whether they are looking for information, comparing products, making a purchase, or finding a specific website.
1. Google Search Console
2. Google Analytics
3. Google Keyword Planner
4. Ubersuggest (Free Version)
5. AnswerThePublic
6. Screaming Frog SEO Spider (Free Version)
7. Ahrefs Webmaster Tools (Free)
8. SEOquake
9. Rank Math (Free Plugin for WordPress)
10. Yoast SEO (Free Plugin for WordPress)